Social media guidelines are now available for all CERN contributors (i.e. staff members, fellows, apprentices, associates, users or students), who comment professionally or privately about their activities at CERN using social media.
Social media activities, from posts on Twitter and Facebook, to blogs, interactive forums and commenting features of websites, often blur the lines between private and public, personal and professional. Getting the balance right between sharing your knowledge, experiences, opinions, feelings and life and respecting the CERN Code of Conduct, CERN Computing Rules and, for CERN personnel, the Staff Rules and Regulations can be challenging. If your posts include mention of or make reference to CERN, it is worth reflecting on whether your subject, message and choice of words are appropriate.
In order to guide you, the CERN Communications Group, HR Department, Legal Service and Computer Security Team have developed some guidelines on how best to use social media, for your benefit and that of the Organization. These cover how to post responsibly, correctly, clearly and reasonably. They ask you to be cautious with external sources or products, and require you to respect CERN’s rules and its reputation, as well as privacy, confidentiality and intellectual property.
[This is an edited version of the recent CERN Bulletin Computer Security article.]