A new LHCb programme is delving into uncharted waters for the LHC: exploring how protons interact with noble gases inside the machine pipe. While, at first glance, it may sound risky for the overall quality of the vacuum in the machine, the procedure is safe and potentially very rich in rewards. The results could uncover the high-energy helium-proton cross-section (with all the implications thereof), explore new boundaries of the quark-gluon plasma and much more. Read the full article in The Bulletin here.