The topic :

Storytelling, or the fine art of getting to the heart of the matter, is essential in communication. 

It transforms raw data into relatable narratives, and makes messages more memorable, engaging, and persuasive. 

Good stories build trust, foster empathy, and connect people to shared purposes. They simplify complex ideas and inspire action far better than facts alone. 

Storytelling can bridge cultural gaps, helping individuals from diverse backgrounds find common ground, build rapport and understand each other’s perspectives better.

In this talk, we will look at the how and the why of effective storytelling, exploring ways to incorporate narrative techniques in various communication challenges and opportunities, enhancing engagement, impact and influence. 

This micro-talk will be held in English, on Zoom.

The expert                   

Jennifer Clickner has worked for more than two decades in communication, first as a senior broadcaster on the BBC World Service affiliate in Geneva, and for the past 15 years as a Strategic and Leadership Communication trainer based in Geneva.                 

She has coached hundreds of UN delegates, EU and NATO representatives, ambassadors, diplomats, ministry of defense and foreign policy advisors from over 40 countries, as well as business leaders from the private sector (UBS, Roche, Novartis, Ernst & Young, Procter & Gamble, Novo Nordisk...) 

Ms. Clickner currently trains in Strategic and Leadership Communication at the Geneva Center for Security Policy (GCSP) and for their Center for Creative Leadership (CCL) Alliance courses, coaches diplomats for the Swiss Foreign Ministry and the EU, is the lead communication trainer for the Graduate Institute’s Executive Education (IHEID), and is a senior lecturer in Communication in International Business Management at HEG (HES-SO).