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One month to go until TEDxCERN “breaks the rules”

Geneva, 9 September 2015. On Friday, 9 October, CERN1 will be hosting a TEDx conference for the third year running, this time on the theme of “Breaking the Rules”. Providing a platform for visionaries in fields such as science, novel technologies and education, the event, sponsored by Rolex, will take place on the CMS site in Cessy, France.

Promoting “ideas worth spreading”, like all TEDx events, this conference will give a dozen speakers the chance to break the mould with the aim of improving our lives. They will propose innovative solutions for the future, taking into account today’s limitations.

“In order to make great advances, both in science and in society as a whole, we have to allow new ideas to emerge and be shared, and those ideas sometimes involve thinking outside the box,” says Rolf Heuer, CERN Director-General. “CERN is happy to contribute once again by welcoming enlightened minds to this latest edition of TEDxCERN.”

Rachel Armstrong will make the case for turning to chemistry and synthetic biology to create more durable habitable structures; Neil Gershenfeld, the founder of Fab Lab, will explain how new technologies, such as 3D printing, are contributing to social change; Linda Liukas, the founder of Rails Girls and author of Hello Ruby, will speak about her initiatives designed to introduce women and children to programming; Sean Follmer will reveal how interfaces that change shape and adapt to our needs can allow us to interact with one another when using electronic devices. These are just a few examples of the subjects that this year’s TEDxCERN event will tackle.

The conference will start at 2 p.m. and the presentations will be grouped into two sessions: “rule breakers” (2.30 p.m. to 4.15 p.m.) and “visionaries” (5.15 p.m. to 7 p.m.). The audience will also be able to enjoy artistic offerings from singer Imogen Heap and actress Vikki Stone, as well as TED-Ed’s educational animated films explaining particle accelerators, supernovas and scientific methods. After the talks, guests will be invited to a reception starting at 7 p.m., which will also be attended by Jay Herratti and Amanda Ellis of TEDx and Bruno Giussani of TED Europe and TEDGlobal.

“Rolex is proud to support TEDxCERN, an excellent example of our commitments to science and innovation,” said Arnaud Boetsch, Communication and Image Director of Rolex SA. “The event’s stated values of ‘Research, Education, Innovation and Technology’ exactly mirror our own and have been the touchstone of the company since its establishment.”

A limited number of places are available to the general public. Attendance is by invitation only, so anyone interested must contact the organisers through the TEDxCERN website no later than midnight on Sunday, 13 September. The event will also be broadcast live online.

A number of places have also been reserved for journalists in possession of a press card; please contact the Press Office for accreditation as soon as possible and no later than 5 October. Since the number of places is limited, they will be allocated on a first come, first served basis. Please specify in your request if you wish to interview the speakers.


Additional infomation:


About TEDxCERN 2015:
For further information about the event and the speakers, please see http://tedxcern.ch.

About TEDx (x = independently organised event)
In the spirit of ideas worth spreading, TEDx is a programme of local, self-organised events that bring people together to share a TED-like experience. At a TEDx event, TED Talks video and live speakers combine to spark deep discussion and connection. These local, self-organised events are branded TEDx, where x = independently organised TED event. The TED Conference provides a template for the TEDx programme, but individual TEDx events are self-organised (subject to certain rules and regulations.)

About TED
TED is a non-profit organisation devoted to Ideas Worth Spreading, usually in the form of short, powerful talks (18 minutes or shorter) delivered by today's leading thinkers and doers. Many of these talks are given at TED's annual conference in Vancouver, British Columbia, and made available, for free, at TED.com. TED speakers have included Bill Gates, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Nandan Nilekani, Philippe Starck, Ngozi Okonjo-Iweala, Sal Khan and Daniel Kahneman.
Follow TED on Twitter, on Facebook or on Instagram.

1. CERN, the European Organization for Nuclear Research, is the world’s leading particle physics research laboratory. Its headquarters are in Geneva. Its Member States are currently: Austria, Belgium, Bulgaria, the Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Israel, Italy, the Netherlands, Norway, Poland, Portugal, the Slovak Republic, Spain, Sweden, Switzerland and the United Kingdom. Romania is a Candidate for Accession and Serbia is an Associate Member State in the Pre-stage to Membership. Pakistan and Turkey are Associate Members. The United States of America, the Russian Federation, India, Japan, the Joint Institute for Nuclear Research (JINR), UNESCO and the European Union have Observer status.